With new mediums popping up every day it can be hard to gauge which will stick around for the long haul. So far, Tik Tok is actively cementing its place among top social media platforms such as YouTube, Facebook, Instagram and Twitter. With 500 million monthly active users and no formal ad business, Tik Tok is the new platform for experimental advertising. So, what value will this platform have for you? And how will its success affect social media market share? Let’s find out.

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